Writing that earns the reader’s attention
From an idea to a compelling story: find an angle, build a scene, write a strong opening and edit without losing your voice.
Students, early-career journalists and working reporters
Explore the programme →Training designed and delivered by André-Michel Essoungou for newsrooms, journalism schools, early-career reporters and working journalists. In French and English.
From an idea to a compelling story: find an angle, build a scene, write a strong opening and edit without losing your voice.
Students, early-career journalists and working reporters
Explore the programme →Prepare an interview, bring the field to life and write news listeners understand the first time. From a short bulletin item to a package or live report.
Radio stations, journalism schools and multimedia reporters
Explore the programme →Make useful journalism for phones: clear headlines, lightweight formats, mobile video, newsletters and distribution shaped around real audiences.
Newsrooms, freelancers and journalists developing digital skills
Explore the programme →Trace a source, question an image and cover falsehood without amplifying it. Build a verification method the newsroom can document, explain and share.
Reporters, digital desks, trainers and verification teams
Explore the programme →Use transcription, translation and research assistance with explicit human oversight. Protect sources, preserve editorial voice and make meaningful disclosure decisions.
Editors, journalists and journalism educators
Explore the programme →Start with your own journalism and constraints to build a programme: needs assessment, workshops, field exercises and editorial feedback on participants’ work.
Journalism schools, newsrooms and media-support organisations
Explore the programme →Your goals, audience, constraints and recent journalism.
A pathway shaped around the group’s experience and goals.
Exercises, simulations and practical editorial feedback.
Work reviews and tools to keep developing afterwards.
Every format is tailored to your objectives, the group’s experience and the newsroom’s constraints.

Journalist, author and trainer. A former BBC and RFI correspondent, he later worked at the United Nations in communication and political affairs.
His background →